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EDMOND SANCTIS has successfully launched start-ups from his home kitchen, and has led innovation initiatives for the world’s largest corporations.


An entrepreneur, investor and executive experienced in creating and leading businesses in consumer products, media, and technology

Areas of Focus

Consumer Products with focus on Food and Beverage, Consumer Tech, Media

Board & Advisory

PRESENT:  Del Real Foods, SODO Apparel, Observa Now and Peak Sherpa

PAST: Telocity Inc., Sports Potential Inc., Carole Kneeland Project


Previously, Edmond was the Co-Founder, CEO, and Chairman of Sahale Snacks, Inc., a company that helped to redefine healthy snacking in the United States. Launching in Seattle in 2004, Sahale’s plant-based products won numerous awards for innovation and sales performance, ultimately becoming the #1 natural trail mix brand in the United States. The company was acquired by the J.M. Smucker Company in August 2014. Edmond has also held executive roles as the CEO of Omnilux, a free-space optics technology company, as the President of Acclaim Entertainment, a video game publisher, as the President and COO of NBC Internet, and as SVP of NBC Interactive, where he helped to launch MSNBC in 1996. Edmond received an MBA from Columbia University, and a Bachelor of Science degree from the University of Maryland at College Park.

Edmond began his career as disc jockey at WHFS-FM in Washington D.C. He worked at the U.S. House of Representatives Radio and TV Gallery and reported for local television stations in Wyoming, Georgia, Ohio and Texas.

Edmond is a member of the Television Academy (Emmys), and in 2010, he was selected by the Small Business Administration to participate in the SBA High Growth Companies Forum at the White House.