A Bounty Of Opportunity
REASON Venture Partners is investing in and accelerating the most innovative companies transforming our food system. We help challenger brands with healthier, delicious products achieve scale. Our partners are entrepreneurial, have crazy big ideas and our ventures are designed to both create substantial asset value and to attack the epidemic of chronic disease caused by the standard American diet.
Chef's Tasting Menu "Prix Fixe"
Major packaged-food companies lost $4 billion in market share in 2015 as consumers switched to fresh and organic alternatives -- with more profound changes ahead.
$5.3 TRILLION (annual sales U.S. Food Retail and Foodservice Industries)
FOOD / WELLNESS CONNECTION
The CDC recently reported that nearly forty percent of Americans are obese and 21 million Americans are diagnosed with diabetes. About 610,000 people die of heart disease in the United States every year. The highly processed American diet, with an abundance of sugar, meat and refined grains, is a leading contributor to this growing epidemic.
$695 BILLION (annual costs of diet-related U.S. chronic disease)
TECHNOLOGY-DRIVEN DISRUPTION & INNOVATION
Traditional CPG marketing efforts are being upended as mobile and social media provides a platform for consumers to discuss “what to eat” and “what to avoid”. Challenger brands are benefiting mightily from a new generation of business-building tools and technologies that are making capital more efficient and accelerating time-to-market.